Mobile phone is the most personal multimedia device, and mobile marketing takes advantage of its “Always On - Always Close” feature empowering the one-to-one, personalized, targeted approach.

MARKETING
In Marketing the mobile device is offering an efficient channel that personally approaches each potential target. With INNOVA’s solution, the marketer is authorized to plan, execute and analyze offers targeted to predefined segments that are most possible to be attracted by each specific offer. The offer has a real-time, evolvent relationship with the segment that it addresses. The marketer is empowered and the end-user is effectively approached.
This solution minimizes meaningless campaigns and increases response possibilities following the end-user through his entire lifecycle. The focal point in Innova’s mobile marketing solutions is relevance.

ADVERTISING
Mobile advertising can prove to be a very remunerative medium for operators as it approaches the subscriber in the most effective way; personally.
Mobile advertising constitutes an effective one-to-one approach because it offers the right ad to the right person at the right time. Through this element of relevance, delivered ads receive increased acceptance, boosting responsiveness that leads to a successful campaign. And a successful campaign is beneficial for all parties involved; operator, advertiser and advertisee.
The operator increases his revenues based on the business model he would have agreed on with the other parties involved and moreover it positions itself as avant-garde in a very competitive market place.
The advertiser increases his revenues and offers to its clients an innovative channel of communication with their existing and potential retail consumers.
The advertisee finds a progressive channel to move towards his customer base increasing the possibilities to effectively approach the right person with the right offering.


PROFILING
Both marketing and advertising procedures base their effectiveness in personally approaching each subscriber. In order to achieve this advanced personalization, thorough profiling is required so as to result to felicitous offerings and winning campaigns. INNOVA’s profiling tool is based on a specific algorithm. This algorithm prioritizes any input based on subscribers’ preferences, giving precedence to the most relevant. INNOVA’s profiling solution, with very delicate and precise actions, manages to X-ray the subscribers’ preferences and enhance operators’ thorough understanding and recognition of the subscriber. INNOVA's Profiling solution alters the subscriber's base concept and transfers it to a strictly personal level; the subscriber himself.

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